ESMO: Good, Better, Best
As a society driven by the changing needs of its members, ESMO is in a state of constant evolution.
We strive to be modern and dynamic like young oncologists today, while at the same time remaining an established authority figure for the medical oncology community worldwide.
The branding and logo reflect ESMO’s core values:
Integrity • Commitment • Accountability • Excellence
The ESMO Brand promise reflects the dynamism of the Society, as well as the benefits and experiences that we want our audience to associate with ESMO.
The brand promise is also clearly summed up in the tagline accompanying the ESMO Logo: Good Science. Better Medicine. Best Practice.
The progression within the tagline from “good” to “better” to “best” is a strong link to the idea of change and evolution and is a powerful statement of ESMO’s underpinning aims and objectives.
Good science: ESMO makes decisions and recommendations based on good science.
Better medicine: ESMO employs scientific evidence to develop higher standards of care.
Best practice: ESMO provides its members with tools that facilitate best practice.
ESMO Branding Guide
By sharing this brand guide, we would like to familiarise you with the ESMO brand to ensure that it is consistently applied throughout all electronic and printed materials.
You can download a pocket version of the ESMO branding guide to keep it always at hand!